{"id":1197,"date":"2022-10-21T02:49:44","date_gmt":"2022-10-21T02:49:44","guid":{"rendered":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/?p=1197"},"modified":"2022-10-21T02:49:45","modified_gmt":"2022-10-21T02:49:45","slug":"what-is-brand-video-production-and-how-do-they-increase-customer-engagement","status":"publish","type":"post","link":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/what-is-brand-video-production-and-how-do-they-increase-customer-engagement\/","title":{"rendered":"What Is Brand Video Production And How Do They Increase Customer Engagement"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div>\n<p>Brand Video Production is the elevator pitch of your brand, distilled into a concise message. It can take the form of a do cu-style film, a <a href=\"https:\/\/www.kimbrattain.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.kimbrattain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate video<\/a>, or a number of other forms. The ultimate goal is to communicate your brand&#8217;s values to your audience while entertaining them. To achieve that, there are many important steps to take.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kimbrattain.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/55-1024x538.jpg\" alt=\"What Is Brand Video Production And How Do They Increase Customer Engagement\" class=\"wp-image-1198\" srcset=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/55-1024x538.jpg 1024w, https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/55-300x158.jpg 300w, https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/55-768x403.jpg 768w, https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/55.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/what-is-brand-video-production-and-how-do-they-increase-customer-engagement\/#Storyboards\" title=\"Storyboards\">Storyboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/what-is-brand-video-production-and-how-do-they-increase-customer-engagement\/#Customer_testimonials\" title=\"Customer testimonials\">Customer testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/what-is-brand-video-production-and-how-do-they-increase-customer-engagement\/#Editing\" title=\"Editing\">Editing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/what-is-brand-video-production-and-how-do-they-increase-customer-engagement\/#Working_with_a_production_company\" title=\"Working with a production company\">Working with a production company<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Storyboards\"><\/span>Storyboards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Storyboards are used to create a clear vision for a brand video. They include the shot specs, camera direction, and dialogue, and provide a comprehensive roadmap for the production. They also help avoid inconsistencies, unnecessary costs, and delays. They can also help to hone the script. <\/p>\n\n\n\n<p>A storyboard will help producers estimate the time and budget for their project, and will also help them allocate their budget more effectively. <a href=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/\" data-type=\"URL\" data-id=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Storyboards<\/a> can be simple or complex, and creative teams use several types. The structure of the storyboard depends on the type of video production. The simplest photo storyboards are those that are easy to read and use digital photos, while quick sketches are produced during the conceptualizing stage of a video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_testimonials\"><\/span>Customer testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer testimonial <a href=\"https:\/\/macro.market\/company\/kim-brattain-media\" data-type=\"URL\" data-id=\"https:\/\/macro.market\/company\/kim-brattain-media\" target=\"_blank\" rel=\"noreferrer noopener\">videos are great marketing tools<\/a>, and if used correctly, they can influence your target audience&#8217;s purchase decisions and perceptions of your brand. If you want to create an effective video, you need to invite customers to provide real-life testimonials about the product or service you are marketing. To make these videos, you&#8217;ll need a video creation platform such as Play Play.<\/p>\n\n\n\n<p>The best way to ask for customer testimonials is to ask satisfied customers to share their story. Ideally, these customers have been satisfied with your service or product for some time. They should have shared positive feedback several times with you, and they should be more likely to provide a valuable testimonial for your brand video.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.politicaljobhunt.com\/employers\/1151039-kim-brattain-media\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"700\" src=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/meetings-in-covid-png-rendition.webp\" alt=\"What Is Brand Video Production And How Do They Increase Customer Engagement\" class=\"wp-image-1199\" srcset=\"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/meetings-in-covid-png-rendition.webp 930w, https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/meetings-in-covid-png-rendition-300x226.webp 300w, https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-content\/uploads\/2022\/10\/meetings-in-covid-png-rendition-768x578.webp 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Editing\"><\/span>Editing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.kimbrattain.com\/branding-videos\/\" data-type=\"URL\" data-id=\"https:\/\/www.kimbrattain.com\/branding-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand video production<\/a>, there are many factors that need to be considered before editing the video. The purpose of the video must be clear, and it should convey the right message. Whether you want to create a fun video for social media or promote your product or service, it&#8217;s important to consider your overall brand image. Once you have defined your goals and objectives, you can start working on your video production.<\/p>\n\n\n\n<p>The production process sets the foundation for the post-production phase. During this phase, you&#8217;ll need to understand your brand&#8217;s overall messaging and decide which channel or channels you&#8217;ll be using to distribute the video. In addition, you&#8217;ll need to consider whether the video will be scripted or unscripted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Working_with_a_production_company\"><\/span>Working with a production company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before hiring a video production company, it is important to know what you want. Each company will <a href=\"https:\/\/www.politicaljobhunt.com\/employers\/1151039-kim-brattain-media\" data-type=\"URL\" data-id=\"https:\/\/www.politicaljobhunt.com\/employers\/1151039-kim-brattain-media\" target=\"_blank\" rel=\"noreferrer noopener\">offer different services<\/a>. Some offer all the services you need, while others may offer specific services. Knowing the scope of your project and budget will help you choose the right production company. After all, you don&#8217;t want to waste time on a production company that doesn&#8217;t meet your needs. <\/p>\n\n\n\n<p>Once you&#8217;ve decided on the type of video production you need, you&#8217;ll need to work out a time frame. Production companies can be a great help, as they can set a specific schedule and book equipment. However, larger projects may take longer than expected. For this reason, you should consider your audience, which may include <a href=\"http:\/\/instagram.com\/kimbrattainmedia\" data-type=\"URL\" data-id=\"http:\/\/instagram.com\/kimbrattainmedia\" target=\"_blank\" rel=\"noreferrer noopener\">social media platforms<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Video Production is the elevator pitch of your brand, distilled into a concise message. It can take the form of a do cu-style film, a corporate video, or a number of other forms. The ultimate goal is to communicate your brand&#8217;s values to your audience while entertaining them. To achieve that, there are many [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,1,15],"tags":[19,22,21,23],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-uncategorized","category-video-production","tag-commercial-video-production","tag-event-video-production","tag-training-video-production","tag-video-production-services"],"_links":{"self":[{"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/posts\/1197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/comments?post=1197"}],"version-history":[{"count":1,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/posts\/1197\/revisions"}],"predecessor-version":[{"id":1200,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/posts\/1197\/revisions\/1200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/media?parent=1197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/categories?post=1197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genocidecurricu-work.colibriwp.com\/my-awesome-site\/wp-json\/wp\/v2\/tags?post=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}